About Mindy

Mindy Predovic is a Qualitative Research Strategist based in Chicago, IL. Mindy uses her strategic thinking and creative skills to propel brands forward in a variety of industries. Her professionalism and knowledge give her credibility with B2B audiences, while her calm and comfortable nature puts consumers at ease. She draws from her many years of experience with a variety of qualitative methods (focus groups/interviews, online communities, UX, mobile, ethnographic, ideation, co-creation) to create customized research solutions for each project objective. She has been and continues to be a pioneer in the latest qualitative research methods such as when and how to leverage AI. She was also instrumental in establishing industry best practices for mobile ethnography, now a popular tool.

Prior to starting her own business, Mindy worked at marketing research and consulting firms such as the Boston Consulting Group, Kantar, and Doyle Research Associates (now SAGO).

Mindy is a regular Guest Lecturer at Kellogg Business School at Northwestern University and recently served as Chair of the Chicago Chapter of the Qualitative Research Consultants Association (QRCA) where she was awarded the highest honor (Advance Elevate). She has presented at marketing conferences given by The Institute for International Research and Teen Power and has written for written for/been quoted by Quirks, QRCA Views, and Marketing News. In addition to her formal education, she trained to be a moderator at the RIVA Moderator Training Institute in Bethesda, MD.